Traditional media, including print and TV, still draw large audiences in Switzerland and this is where advertisers are focusing spend.
Switzerland is one of the most advanced markets for internet and mobile usage in Western Europe, according to eMarketer’s latest forecast. In 2018, 86% of the population in Switzerland will use the internet, and nearly 75% will use a smartphone at least once per month.
Sorgente: Digital Ad Spending Falls Behind Consumer Usage in Switzerland – eMarketer