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Google reportedly bought Mastercard data to link online ads with offline purchases

If you’re a Mastercard holder in the US, Google has reportedly been tracking whether your buying habits are influenced by online ads in your offline purchases for the past year. The secret deal between the two companies was brokered after four years of negotiation, according to a Bloomberg report published today.

Leggi l’articolo: https://www.theverge.com/platform/amp/2018/8/30/17801880/google-mastercard-data-online-ads-offline-purchase-history-privacy

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