Everyone, it seems, wants to crack the code on digital transformation. And while the ultimate strategies and goals for digital efforts vary by company or industry, some common themes set apart the most successful organizations. In fact, the fifth annual study of digital business from MIT Sloan Management Review and Deloitte reveals increasingly clear organizational differences between the most and least digitally mature organizations.
— Leggi su enterprisersproject.com/article/2019/6/digital-transformation-maturity-7-stats
Digital Transformation cartoon
“Technology changes exponentially; organizations change logarithmically.” Scott Brinker described this observation as “Martec’s Law” five years ago, but I think the same can be said beyond the world of marketing technology to digital transformation in general.
Sorgente: Digital Transformation cartoon | Marketoonist | Tom Fishburne